Colgate Ice Cream and Candy
Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. The Valentines Day Card was designed at Junior Brisbane by executive creative director Steve Minon, creative director Jonathan Drapes, art director Sharon Edmonstron, copywriter Misha McDonald.